FBB pairs with Makani Creatives to launch ‘Everything Below 599’ Campaign
Mumbai: India’s leading fashion hub, FBB, ropes in Makani Creatives for their ‘Everything Below 599’ campaign with Varun Dhawan. FBB, ...
Raksha Bandhan, Big Billion days and Diwali Mark the Onset of a Golden Quarter for e-Commerce: Criteo report
New Delhi: Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, today released its Holiday Report 2020 highlighting key ...
J2911 Media takes animated series THEO across global markets
International: During these months of COVID-19, J2911 MEDIA has been very active in its distribution’s efforts. Animation has been in ...
The Future of Social Media Experience: Gamification
In a market flooded with apps, those which offer exciting features have an edge. Therefore, the app developers are continuously ...
KKR to Invest 5,550 Crore INR in Reliance Retail Ventures
Mumbai: Reliance Industries Limited (“Reliance Industries”) and Reliance Retail Ventures Limited (“RRVL”) announced today that global investment firm KKR will ...
RUSK Media was started with a mission of creating premium content for every Indian smart phone user: Mayank Yadav, Rusk Media
The branded content video space is an extremely buzzing space especially because of the increase in watch time across all ...
Acer India Signs Sonu Sood as Brand Ambassador
Mumbai: Acer India, the leading PC brand, today announced, Bollywood’s well-known actor Sonu Sood as its brand ambassador. The actor ...
Marketers bet big on Dream11 IPL 2020
A lot went into making Dream11 IPL 2020 possible. Brands have supported BCCI in an expectation of the league becoming ...
Brand and Brand loyalty are like myths, they build over time through storytelling and actual experience (moment of truth): Priya Jacob, Network Advertising
What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human ...
Amazon and P & G were among the Top 10 advertisers on both TV and Digital: TAM AdEx-Television Advertising Report XIII
The TAM AdEx-Television Advertising Report XIII for period Jul-Aug’20, it comprises of 2 sections that is Overall Advertising Snapshot in ...
