Our communication strategy will focus on reigniting the charm of on-ground events: Janak Vora, CEO, Event Capital
The new normal in a world where Covid-19 unfortunately is becoming a part of our life will bring about many ...
Total TV viewership up by 9% as compared to first half of 2019; Consumption of Social network and gaming higher than Pre-COVID level
Mumbai: This is the tenth edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC ...
Creating effective communication for the audience engagement during lockdown
Marketing guru Seth Godin once famously said, “It’s easier to love a brand when the brand loves you back.” These ...
Indian alternatives to Tik-Tok need to innovate and differentiate to beat Instagram Reels: Experts
Mumbai: The ban imposed by the Indian Government on the supremely popular short-form video creator application TikTok, was not well ...
Focus on offerings that can uplift and enhance the lives of people: Naveen Anand, Oriflame
With the world around us changing faster than we ever expected, businesses too have had to evolve and adapt to ...
OTT and Theatre shall and will co-exist: Expert Panel at FICCI Frames 2020
Mumbai: Gulabo Sitabo was the first Hindi movie to bypass a theatrical release and premiere directly onto OTT, which was ...
Tech Mahindra to Launch Blockchain based Contracts and Digital Rights Management Platform for Global Media and Entertainment Industry
Mumbai: Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business reengineering services and solutions, today announced the launch ...
IAA & GALA launch “Global Privacy Laws Handbook” virtually
The International Advertising Association (“IAA”) and the Global Advertising Lawyers Alliance ("GALA") had a virtual launch on 8th July of ...
AESL’s new ad campaign, “Padhai Hamari Jaari Hai” crosses 1 Million views on YouTube
New Delhi: Aakash Educational Services Ltd’s (AESL), the national leader in test preparation services, recently launched television campaign titled “Padhai Hamari ...
Johannes Larcher named Head of HBO Max International
International: WarnerMedia, a division of AT&T Inc., today announced that Johannes Larcher will join the company in August as Head of HBO ...
