• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, January 22, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Tech Mahindra to Launch Blockchain based Contracts and Digital Rights Management Platform for Global Media and Entertainment Industry

by Editorial
July 9, 2020
in Exclusive, Featured
2 min read
Tech Mahindra to Launch Blockchain based Contracts and Digital Rights Management Platform for Global Media and Entertainment Industry
Share Share ShareShare

Mumbai: Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business reengineering services and solutions, today announced the launch of a new digital platform, branded as ‘Blockchain based Contracts and Rights Management System’ (bCRMS) for the global media and entertainment industry. The platform is designed to enable production houses and content creators to track revenue, royalty payments, manage rights and address content piracy by leveraging IBM blockchain.

Tech Mahindra’s new bCRMS platform is built on open source Hyperledger Fabric protocol and utilizes techniques like content hashing and forensic watermarking to track and trace content. The technology is industry agnostic and thereby it could also be used across other industries like trade, finance and healthcare that have a requirement for intellectual property and secured digital content. Built on IBM Blockchain, the platform will restrict unauthorized access and redistribution of digital content, mitigate content piracy and manage royalty payments. The platform is designed to be scalable and empowers artists, fulfilment partners and distributors with a clear, automated system for accessing and managing payments.

Rajesh Dhuddu
Rajesh Dhuddu

Rajesh Dhuddu, Blockchain and Cybersecurity Practice Leader, Tech Mahindra, said, “Fragmentation in the media and entertainment (M&E) landscape has had a profound impact on media consumption. Both media production houses and OTT (Over the top) players are creating intriguing content to improve customer stickiness and gain market share. This has led to an exponential increase in fraud with revenue lost due to online piracy estimated to approximately $ 50 billion by 2022*. As part of our TechMNxt charter, bCRMS is developed to usher in the next generation of digital rights management systems for the media and entertainment industry that orchestrate the entire media content life cycle workflows across pre-production, post-production and distribution phases to enhance revenues, preempt contracts or rights infringement and focus on redefining end customer’s content consumption experience”

bCRMS is designed to provide accurate, near real-time information and insights into the authenticity of content and detect any unauthorized use and distribution. Tech Mahindra is deploying bCRMS on IBM Blockchain for linear broadcast and Over-The-Top (OTT) service providers. Also, Tech Mahindra is part of the IBM public cloud ecosystem to help clients transform their operations and accelerate their hybrid cloud strategies and use blockchain technology to help foster trust and transparency across industries.

“Digital rights management is a pressing problem impacting artists, content creators and advertisers worldwide, potentially costing the industry billions every year. Tech Mahindra’s innovation using IBM Blockchain helps address this challenge with a new approach that offers the digital media market the ability to track the quality and authenticity of content as well as track downloads and usage of content in a clear and flexible manner,” said Alistair Rennie, General Manager, IBM Blockchain.“Tech Mahindra is an important addition to IBM’s growing cloud and blockchain ecosystem.” 

Tech Mahindra under its TechMNxt charter has continued its focus on leveraging next-generation technologies including blockchain, to disrupt and enable digital transformation, and to build cutting-edge technology solutions and services for customers globally. Tech Mahindra provides a holistic framework called ‘Block Ecosystem’ comprises of various levers: Block Studio, Block Engage, Block Talk, Block Geeks, Block Accelerate, Block Access & Block Value, which can be used to create industry leading applications that are architected on innovation and human excellence to unlock significant value for clients. Tech Mahindra’s technologists can also assist clients to build Blockchain-Platform-as-a-Service (BPaaS), System Integration and Product Engineering Services on IBM Blockchain.

Tags: Digital Rights Management PlatformRajesh Dhuddu Tech Mahindra

Related Posts

Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council
Featured

Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

by Editorial
January 22, 2021
0

New Delhi: The Board of Directors of Indian Broadcasting Foundation (IBF) has appointed Justice Gita Mittal, former Chief Justice of Jammu & Kashmir...

Read more
American Pistachio Growers announces Luke Coutinho as their Lifestyle Ambassador in India
Featured

American Pistachio Growers announces Luke Coutinho as their Lifestyle Ambassador in India

by Editorial
January 22, 2021
0

New Delhi: American Pistachios Growers (APG), a non-profit trade association representing over 800 grower members in the U.S. announced health...

Read more
TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

January 22, 2021
Sony YAY! is all set to explore new dimensions in the ever-changing kids’ entertainment domain and welcome 2021 with a bang

Sony YAY! is all set to explore new dimensions in the ever-changing kids’ entertainment domain and welcome 2021 with a bang: Leena Lele Dutta

January 21, 2021
Adapting to the new normal, and how the real world will subsume in the newly necessitated virtual world is what will drive the way forward: Dinesh Chhabra

Adapting to the new normal, and how the real world will subsume in the newly necessitated virtual world is what will drive the way forward: Dinesh Chhabra

January 21, 2021
Ashok Namboodiri

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

January 20, 2021
Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

January 20, 2021
We truly aim to nurture long-standing relationships with our partners by offering curated solutions and delivering value: Kartik Mahadev

We truly aim to nurture long-standing relationships with our partners by offering curated solutions and delivering value: Kartik Mahadev

January 20, 2021

Subscribe to Newsletters

Trending

RepIndia
Advertising

RepIndia rewards its employees with special holidays for their consistent support during the pandemic

by Editorial
January 22, 2021
0

New Delhi: RepIndia, an integrated digital agency, has announced special holidays for its employees as a token of appreciation for...

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020
ABP Network forays into creative content business with ‘ABP Studios’

ABP Network forays into creative content business with ‘ABP Studios’

January 22, 2021
Ashok Namboodiri

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

January 20, 2021
Zivame launches 'No Strings Attached with Zivame!' campaign in collaboration with Prashasti Singh

Zivame launches ‘No Strings Attached with Zivame!’ campaign in collaboration with Prashasti Singh

January 22, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.