Brands need to be cognizant of their marketing and communication strategies, so as to address the larger issue at hand and not b

Amazon Prime Video brings the digital premiere of Telugu Comedy Film Jathi Ratnalu on 11th April

Mumbai: Customers in India can now access Prime Video through a dedicated app available on the Microsoft Store on Windows ...

Streettalk bags highest number of awards at ACEF Global Customer Engagement Awards

July 3, 2020

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Mumbai: Streettalk (a Signpost India Company) an independent OOH agency dominated Global Customer Engagement Awards 2020. Mumbai - Streettalk team ...

Airbnb contributed US$320 million to the Indian economy in 2019, benefiting local communities and businesses: Oxford Economics

Airbnb India to offer curated online experiences with the launch of ‘At Home With Airbnb’

July 3, 2020

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Mumbai: Airbnb India today announces the launch of – At Home With Airbnb, a unique set of online experiences that brings together India’s ...

HULs rebrands Fair & Lovely as Glow & Lovely; face-off with Emami on naming its Men’s range

July 3, 2020

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Mumbai: HUL today announced the next step in the evolution of its skincare portfolio to a more inclusive vision of ...

South GECs WK 38: Sun TV leads Tamil market; Star Suvarna achieves 2nd spot in Kannada market

South GECs WK 25: Flowers TV moves up to the 3rd spot in Malayalam GEC Market while Zee Kannada leads the Kannada category

July 3, 2020

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Week 25 of BARC Ratings saw the Top 5 channels in Malayalam, Tamil and genre witness changes in the positions. ...

Yogita Tulsiani, MD & Co-founder, iXceed Solutions

Modern Marketing: What is it all about

July 3, 2020

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Every CEO and entrepreneur across the globe is burning the midnight oil to fine-tune the marketing strategy that could probably ...

Affle to acquire strategic stake in India’s independent indigenous apps store Indus OS

July 3, 2020

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Mumbai: Affle (India) Limited through its subsidiaries (“Affle”), today announced the signing of a definitive agreement to acquire 8.0% ownership ...

AdClub Bangalore hosts Re-Imagining Print with Siva & Girish

July 3, 2020

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The newspaper circulation in the country has come up to almost 70-75 percent, says Panel discussion hosted by The Advertising ...

Be patient and hopeful. Like everything else, this tough phase too shall pass: Mehul Gupta, SoCheers

July 3, 2020

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It has been three months since India went under lockdown. The country is slowly opening up now. The recent outbreak ...