Mumbai: HUL today announced the next step in the evolution of its skincare portfolio to a more inclusive vision of Positive Beauty, and introduces Glow & Lovely, the new name for the Fair & Lovely brand. Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition.
Last week, the company announced its plans to stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’ as part of its effort to taking forward the brand’s journey towards a more inclusive vision of beauty.
HUL has also announced that the Men’s range of Fair & Lovely will be called ‘Glow & Handsome’. However, its competitor Emami has said that it had already named its men’s grooming products as ‘Emami Glow and Handsome’ a week ago, even as HUL renamed its skincare brand for men as ‘Glow and Handsome’
Claiming to be a market leader in the men’s fairness cream with legal ownership of the trademarks, Emami said, “We have already launched a week back our brand ‘Emami Glow & Handsome’ digitally and necessary application has already been made to the relevant authorities.”
“We will be consulting our legal experts to address this further,” the company stated further.