Pocket Aces’ Loco and Red Bull tie-up to fuel the growth of esports in India
New Delhi: Loco, India’s leading live game streaming platform, and Red Bull, the manufacturer of the world’s leading energy drink, ...
Jack in the Box Worldwide wins the digital mandate of Mars Petcare
Mumbai: Jack in the Box Worldwide, one of India’s premier media-agnostic communications company, has won the digital mandate of Mars ...
GroupM issues Category-Specific Brand Safety Guidance for Marketers
New York: A new brand safety report released today by GroupM, WPP’s media investment group, offers new category-specific recommendations for ...
I don’t think that clients will entirely go to digital because ultimately brands will need a holistic communication: Haresh Nayak, Posterscope DAN
We are all aware about the impact of Covid-19 on the M&E industry, but now is the time to see ...
WPP named world’s most effective communications company for the ninth year in a row
New York & London: (BUSINESS WIRE)--WPP (NYSE: WPP) has been ranked as the most effective marketing communications company in the ...
A spurt in buying Swadeshi, the new normal?
In his last address to the nation, PM Narendra Modi had made a clarion call to support local brands. "During ...
L&K Saatchi & Saatchi gets Atin Wahal to head North & East regions
Mumbai: L&K Saatchi & Saatchi India has strengthened its leadership team and has announced the appointment of Atin Wahal as ...
OTT, Gaming, E-sports to have a positive impact in India due to COVID-19: EY Report
Mumbai: The Media & Entertainment sector is facing unprecedented challenges from the spread of COVID-19. Rapid changes in consumer behavior ...
Team Pumpkin bags 12 new mandates from across the world amidst COVID-19 lockdown
Mumbai: Integrated Marketing & PR agency, Team Pumpkin, has been awarded the Digital mandates for 12 brands across the globe. ...
Zirca Digital Solutions launches “Request for Brief” Initiative
Mumbai: The ongoing global pandemic continues to bring the best-laid business plans to a halt. While it’s natural for brands ...
