FMCG major Marico collaborates with Swiggy and Zomato to deliver essential food items to consumers
Mumbai: Marico Limited, one of India’s leading FMCG firms, has partnered with Swiggy and Zomato to introduce ‘Saffola Store’ on ...
Pizza Hut Gets Creative With Its Logo To Encourage People To Stay At Home
Pizza Hut gets creative with its logo, which now says Pizza Home, instead of Pizza Hut, as a reminder to ...
TikTok Ads is now the largest media source for Non-Gaming apps in India; Five Indian ad-tech firms feature in 10th edition: AppsFlyer Performance Index
Bengaluru: AppsFlyer, the global attribution leader, today released the 10th edition of its performance index. According to the report, TikTok ...
ALTBalaji amongst the top grossing apps in OTT Category on Google Play Store
Mumbai: With the world at a standstill and everyone locked down inside their homes, one thing which has seen a ...
Hindi Movie Channels gains significantly during Covid-19 Lockdown period
According to the TV viewership data released for week 12 by BARC, the Hindi Movies channels have seen immense growth ...
Time spent on smartphones increases by 12 % in week 2 of COVID Disruption: BARC Nielsen Report
The COVID-19 pandemic has truly brought in a lot of changes in the consumption behaviour of the Indian TV viewing ...
South GECs WK 12: Surya TV claims 2nd position in Malayalam; ETV Telugu at No. 2nd in Telugu
According to BARC Ratings of South GEC for week 12, The market has witnessed notable changes in the pecking order ...
Music body PPL India appoints G.B. Aayeer as its new CEO
Mumbai: Music industry body PPL (Phonographic Performance Ltd.), which collects sound recording royalties on behalf of the music industry has ...
ZEE LIVE’s Supermoon launches “Live to Home” on ZEE5
Mumbai: Entertainment is a very important element of people’s lives. Be it commuting, office breaks or staycations at home, we all ...
Brands turn to UGC platforms for digital engagement with consumers
Mumbai: As the nation battles towards Covid-19 eradication, the lockdown period has brought in challenges for the Indian marketing community ...
