According to the TV viewership data released for week 12 by BARC, the Hindi Movies channels have seen immense growth mainly because of the countrywide lockdown. This growth is both in average impressions and reach, that too on a week-on-week basis. Our comparison of the past four weeks data shows the growth in the genre.
Average Weekly Impressions (MN)
The average impressions in million for Hindi Movie channels across the Hindi speaking markets has been tremendous, Star Gold has seen a 113% growth from week 9 to week 12. This sort of growth has been witnessed by other channels such as Colors Cineplex which from Week 11 to Week 12 has grown by 102 Mn impressions; its week 12 over week 9 growth is a 78% increase.
Zee Cinema has seen an increase of 63% in a period of four weeks from week 9 to 12 of 2020.
Wow Cinema too has grown by a huge percentage of 72% from 23 Mn impressions in week 11 to 40 Mn impressions in Week 12.
Average Weekly Reach (MN)
The Average weekly reach of Hindi Movie Channels too has seen an impressive growth over a week-on-week basis, Zee Anmol Cinema and Star Gold Select have seen similar increase in reach of 36% over a period of four weeks from week 09 to week 12 of 2020. Wow Cinema One too which from Week 11 to Week 12 has grown by 17 Mn impressions; its week 12 over week 9 growth is a 47% increase.