Mumbai: This is the tenth edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC ...

Marketing guru Seth Godin once famously said, “It’s easier to love a brand when the brand loves you back.” These ...

Mumbai: The ban imposed by the Indian Government on the supremely popular short-form video creator application TikTok, was not well ...

With the world around us changing faster than we ever expected, businesses too have had to evolve and adapt to ...

Mumbai: Gulabo Sitabo was the first Hindi movie to bypass a theatrical release and premiere directly onto OTT, which was ...

Mumbai: Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business reengineering services and solutions, today announced the launch ...

The International Advertising Association (“IAA”) and the Global Advertising Lawyers Alliance ("GALA") had a virtual launch on 8th July of ...

New Delhi: Aakash Educational Services Ltd’s (AESL), the national leader in test preparation services, recently launched television campaign titled “Padhai Hamari ...

International: WarnerMedia, a division of AT&T Inc., today announced that Johannes Larcher will join the company in August as Head of HBO ...

Online Fantasy Sports (OFS) operators’ gross revenues stood at INR 2400+ crore in FY20 as compared to INR 920+ crore ...