The Psychology of Affluence: What Drives Premium Consumer Decisions Today?
India’s wealth landscape is undergoing a dramatic transformation. The Mercedes-Benz Hurun India Wealth Report 2025 states that by 2025, households ...
Publicis Groupe to Acquire Southeast Asia’s Leading Influencer Agency HEPMIL Media Group
Mumbai: Publicis Groupe has signed a definitive agreement to acquire HEPMIL Media Group, Southeast Asia’s leading influencer and creator agency. ...
Our SEO strategy is rooted in intent-driven content: Neha Bhasin, Neha Bhasin Interior Design
Neha Bhasin Interior Design is a Goa-based boutique design studio that focusses on crafting interiors that blend quiet luxury, mindful ...
Retirement doesn’t necessarily diminish a sportsperson’s brand value: Umakanta Panigrahi, Kroll
Kroll, a provider of global financial and risk advisory solutions, recently announced the ranking of India’s most powerful celebrity brands. ...
Durex Launches bold breast cancer awareness campaign “The Other G-Spot” encouraging self-examination and early detection
Mumbai: Durex, the global leader in sexual wellness, has unveiled a provocative and socially impactful campaign titled “The Other G-Spot” ...
Polycab launches TVC campaign for Green Wires, emphasizing home safety behind the walls
Mumbai: Polycab, India’s leading electrical wires and cables manufacturer, has unveiled a new TVC campaign for its flagship product, Green ...
Bowlers launches “Trick and Treat” halloween campaign with Shubman Gill to promote premium pet nutrition
Mumbai: Bowlers, India’s affordable premium dog nutrition brand under Allana Pet Solutions (APS), the pet food division of Allana Consumer ...
PGIM India AMC launches “SIP Kar Befikar” campaign to promote stress-free investing
Mumbai: PGIM India Asset Management has unveiled its new digital-first investor awareness campaign, “SIP Kar Befikar”, aimed at encouraging disciplined ...
MakeMyTrip’s ‘Villain Mat Bano’ campaign turns travel stress into entertaining filmy moments
Mumbai: MakeMyTrip has launched its latest campaign, “Villain Mat Bano”, a five-film series that humorously captures the stress and chaos ...
Roinet Solution launches AI-driven digital campaign to promote pet insurance across India
New Delhi: Roinet Solution, a purpose-driven fintech company building India’s largest last-mile financial services network, has rolled out an innovative ...
