Zirca Digital Solutions study shows archetype-based marketing campaigns work better, give more bang for the buck
Mumbai: Zirca, a 360-degree digital brand marketing and content solutions company, launched its ‘Mind the (age) gap’ report – based ...
Zee Picchar announces a multi-media campaign with brand proposition ‘Hit Dinada Feeling’
Bangalore: Zee Picchar, the newest Kannada movie channel went on air from 1st March, promising to leave its viewers with ...
Flipkart’s new campaign ‘Milega Umeed Se Zyaada’ urges people to fulfil their desires
Bangalore: Flipkart, India's homegrown e-commerce marketplace, today announced the launch of its new campaign for large appliances - ‘Milega Umeed ...
Wipro Consumer Care forays into premium soaps category with ‘Santoor RoseGlo’
Mumbai: Santoor, one of India’s largest soap brands recently made an entry into a new segment of soaps with its ...
Lizol tops Most Aired Campaign; OLX.IN is the Most Liked Campaign: Chrome Optimal+ Wk 8
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week ...
Aqilliz Partners with Moving Walls to Pilot Blockchain-Driven DOOH Ad Campaign for foodpanda
Singapore: Aqilliz, a blockchain solutions provider is partnering with Moving Walls, a global advertising technology company, to facilitate the world’s ...
Xaxis, m/SIX and Lemma join hands to drive sales growth for brands through programmatic DOOH Campaign
Demonstrated on Veeba, the campaign enables digital targeting, measurement, and attribution from DOOH placements A visible increase in overall sales ...
Taproot Dentsu bags mandate for Mobile Premier League’s IPL Campaign
Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India, has been awarded the creative mandate ...
Ashutosh Srivastava named CEO of GroupM Asia Pacific excluding Mainland China, Hong Kong and Taiwan
International: GroupM, WPP’s media investment group, today announced that Patrick Xu will expand his China CEO remit to include Hong ...
Sony BBC Earth brings an eye opening docu-film, ‘Climate Change – The Facts’
The global temperature is predicted to increase by 1.5 degrees by 2040 – beyond which, climate change would cause irreversible ...
