Accuracy seems to be the success mantra for India Today Group’s exit polls
While many might argue that exit polls are not accurate, India Today Group-Axis-My-India has a track record of anticipating accurate ...
WATConsult appoints Mahesh Nazare as Director – HR and L&D
Mumbai: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has appointed Mahesh Nazare as ...
A record-breaking deal for Mumbai Indians: 100 CR deal with Marriot Bonvoy and Astral Pipes
Mumbai: Rohit Sharma led Mumbai Indians has bagged a sponsorship deal worth INR 100 crore with Marriot Bonvoy and Astral ...
Skinn by Titan’s unconventional approach to their first digital only brand film
Mumbai: There has been enough discussion and talk about the importance of branded content, and how advertiser-funded content has grown ...
ISRO’s GSAT 30 and 31 gives hope for Indian DTH Players to expand their operations
Mumbai: Indian DTH players are likely to benefit from the recently launched satellites GSAT 30 and GSAT 31 by the ...
Amazon Prime Video secures the 2nd spot in Most Liked Campaign: Chrome Optimal+ Wk 4
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week ...
Eco-friendly products take center stage while smaller and cheaper variants dominate household consumables: Kantar
Mumbai: Kantar reveals the top 10 key trends that will impact consumer behavior in India in the year 2020. The ...
CMS Asia announces 11th edition in India, to be held on 15th April in Gurugram
Gurugram: After 10 successful editions across Australia, Singapore & India, CMS Asia, the largest content marketing event in the Asia ...
How have the last 10 years been for the Industry: Prasanth Kumar, GroupM
GroupM announced their advertising expenditure (adex) forecasts for 2020, as per the GroupM futures ad spends 2020 report ‘This Year, ...
The Scotch Hipster is a ‘stylish accessibility’ for the millennials: Nitesh Chhapru, Chief Innovation Officer, Diageo India
With new trends emerging in the Indian Alco-Bev industry ever so frequently, Diageo has launched a new format of drinking ...
