Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 4 against week 3. The report categorises the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Chrome Optimal+ data reveals that Lux Soaps has maintained its leadership and is still on the 1st spot, followed by three new entrants that are Axis Bank, Lizol and Santoor Sandal and Turmeric. For the 5th spot, we have Trivago which was on the 3rd spot last week.
There has been a change in pecking order of Most Watched Campaigns of this week as Indigo Polymer Putty has been replaced by Apple Iphone this week, Tata Altroz which was on the 3rd spot last week has moved up to the 2nd spot this week. We have 3 new entrants in this category, Amazon Prime Video, Honda SP 125 and Hyundai Aura.
Campaigns by previous week players namely Fogg, Hyundai, Dabur Honey were swept away by new entries in this week. Ad Campaign by new entrant Apple Iphonecaptures the leadership spot followed by campaign of new entrant Amazon Prime Video. The 3rd spot is been secured by previous week’s leader Everest Turmeric Powder and for the 4th spot we have BYJU’s learning App which was on the 2nd spot last week. New entrant OPPO F15 takes the 5th spot in this category.