Zee Picchar opens as No. 2 movie channel in Karnataka; clocks 85.47 mn impressions in its debut month
Bangalore: As per the recently released BARC weekly data, ZEE Piccharhas claimed the second position in the Kannada movie genre ...
Mirum India wins marketing automation business of Silver Arrows and Bimamitra
Mumbai: Mirum India, a leading digital solutions agency, has recently been selected to provide marketing automation services to Silver Arrows ...
MediaCom appoints Vishal Shah as Managing Partner – West; elevates Rachana Monteiro as Agency Lead for P&G business
Mumbai: MediaCom has further strengthened its leadership team, with the announcement of key appointments and role changes in the Mumbai team. ...
TRAI advocates implementation of interoperability in DTH & Cable TV set top boxes
New Delhi: Industry Regulator TRAI has recommended that all DTH and cable set-top-boxes (STBs) provided to the customers must support interoperability and ...
Campaigns by leading Gold retailers are confusing the customer: N Anantha Padmanaban – MD – NAC
Chennai: While the campaigns through social media and print have been good for reach, the major impact for a jewelry ...
Sony SAB to bring back its iconic television series ‘Office Office’; to air at 6 PM and 10:30 PM
Mumbai: Sony SAB is bringing one of India's most favorite comedy show ‘Office Office’ back to the television screens to ...
Effective communication becomes imperative during a global crisis
Till as early as February, businesses across India were aggressively planning long term strategies for expansion, growth, and diversification. Others ...
Brands send out their celebratory Easter messages to the world
After 40 days of fasting, the world joyously united to celebrate the auspicious festival of Easter and these celebrations and ...
Nostalgia over proven content is what is working: Anirban Chaudhuri, Great Lakes Institute of Management, Gurgaon
Amid the social distancing and stay at home drama who thought that we could reminiscence our childhood superhero Shaktimaan back ...
Brand Communications in times of COVID-19
COVID-19 came in like a sudden storm, leaving all companies with the need for a solid business continuity plan. Enough ...
