Impact of celebrity endorsement on brand’s marketing campaigns
Although the concept of branding was introduced in 1760s, the first celebrity driven product was seen in between 1875 to ...
The Hindu and Vijayavani form an ad alliance in Karnataka
Chennai: The Hindu Group, India’s most trusted media house, has announced an exclusive advertising tie-up with Vijayavani and its publication ...
As Content providers let’s take a risk; Anup Chandrasekharan – Business Head, Colors Tamil at StraightTalk 2019
Anup opines that the monthly rating system will help content creators adopt a holistic approach in scriptwriting, avoid kneejerk reactions. ...
Old is Gold for SONY LIV
With the recent exit of Uday Sodhi as Business Head of SPNI’s Digital Business and OTT Platform SONY LIV, The ...
Stay relevant and don’t over-intellectualise: Harikrishnan Pillai on Movie Marketing
With over 62 million views on YouTube just for the trailer, Bala which released last week, has done exceptionally well ...
Subhash Chandra resigns as Zee Entertainment board Chairman; to continue as a non-executive director
Mumbai: Subhash Chandra resigned as Chairman of the Zee Entertainment Enterprises' board with immediate effect. He will continue as non-executive ...
Airtel bolsters Airtel X labs portfolio with acquihire of Quikmile
Mumbai: Bharti Airtel (“Airtel”), today announced the acquihire of Gurgaon based startup Quikmile, which focuses on building tech-enabled logistics platforms ...
Himalaya says no to temporary hacks for dandruff problems in its recent campaign
Mumbai: Himalaya is a leading brand in the haircare category, with a strong anti-hair fall portfolio. Now they have come ...
Disney Channel India inspires Kids to Upcycle with ‘Imagine That’
Mumbai: Disney Channel India is set to treat kids and families with an exciting property – Imagine That in the ...
Red Chief ropes in Vicky Kaushal as Brand Ambassador
Mumbai: Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its ...
