Mumbai: Disney Channel India is set to treat kids and families with an exciting property – Imagine That in the year 2020. Bringing back DIY in an all new avatar, Imagine That will tap into a kid’s natural desire to explore, imagine and create through a television show along with experiential initiatives; all centered around upcycling.
The property will aim to create a platform for the free-spirited minds of the country and give a purpose to their creativity by introducing upcycling as a theme. Imagine That will start off with a television show with Rob – India’s biggest and most popular artist – who will inspire kids to think out of the proverbial box and motivate them to repurpose and transform resources into high quality art. This concept of upcycling with DIY will also be extended through a series of on-ground and digital engagements; each aimed to foster creativity and imagination in kids.
“Curiosity and imagination are the cornerstones of every child in his growing years and with this property, we are encouraging kids to get creative and express themselves through the imaginative world of DIYs. It will give kids an opportunity to experience the fun in upcycling while instilling the importance of repurposing at a very young age. We are happy to partner with Rob who we believe will stimulate young minds into exploring their artistic side while making a difference to the world, one upcycled DIY at a time,” said Anuradha Aggarwal, Head – Infotainment, English and Kids, Star India.