‘The consumer is illogical’ and other horror stories
Let’s face it. We like to think of ourselves as being in full control over the decisions we make. In ...
Concept Group appoints Madan Mohan to head strategic advisory across group clients
Mumbai: Concept Group, one of India’s largest independent integrated communications consultancies today announced the appointment of Madan Mohan as ahead ...
Audi India unveils #8thDimensionReimagined campaign conceptualized by BBH India for Audi Q8
Mumbai: Audi, the German luxury car manufacturer, launched its first creative campaign for 2020 to mark the debut of their ...
MyTeam11 Appoints Manvendra Singh Rathore as Chief Marketing Officer
Jaipur: MyTeam11, one of India’s leading fantasy gaming platforms, today announced the appointment of Manvendra Singh Rathore as the Chief ...
Zirca Digital Solutions study shows archetype-based marketing campaigns work better, give more bang for the buck
Mumbai: Zirca, a 360-degree digital brand marketing and content solutions company, launched its ‘Mind the (age) gap’ report – based ...
Zee Picchar announces a multi-media campaign with brand proposition ‘Hit Dinada Feeling’
Bangalore: Zee Picchar, the newest Kannada movie channel went on air from 1st March, promising to leave its viewers with ...
Flipkart’s new campaign ‘Milega Umeed Se Zyaada’ urges people to fulfil their desires
Bangalore: Flipkart, India's homegrown e-commerce marketplace, today announced the launch of its new campaign for large appliances - ‘Milega Umeed ...
Wipro Consumer Care forays into premium soaps category with ‘Santoor RoseGlo’
Mumbai: Santoor, one of India’s largest soap brands recently made an entry into a new segment of soaps with its ...
Lizol tops Most Aired Campaign; OLX.IN is the Most Liked Campaign: Chrome Optimal+ Wk 8
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week ...
Aqilliz Partners with Moving Walls to Pilot Blockchain-Driven DOOH Ad Campaign for foodpanda
Singapore: Aqilliz, a blockchain solutions provider is partnering with Moving Walls, a global advertising technology company, to facilitate the world’s ...
