Solving Ad Repetition Problem in the World’s Fastest-Growing Ad Medium: CTV
Connected TV (CTV) is now the second fastest-growing advertising medium globally. But with this rapid rise comes a major challenge: ...
Cautious Consumers and Constrained Budgets Define FMCG Landscape in 2025: report
Mumbai: Looking ahead, consumer caution is likely to persist, with households remaining constrained by stretched budgets — and they don’t ...
Boris Becker named Brand Ambassador for Enso Webworks
Mumbai: In a landmark collaboration that unites elite sport with cutting-edge technology, tennis legend Boris Becker has been announced as ...
Brand Leadership in an Era of Disruption: How Messaging Shapes Market Perception
In today’s business climate, disruption is not a phase; it’s the default setting. From AI breakthroughs and shifting consumer values ...
‘Z’ partners with Baseball United to bring professional Baseball to India
Mumbai: Zee Entertainment Enterprises Limited (‘Z’), a media and entertainment company, has announced a landmark partnership with Baseball United, the ...
Revenant XSpark brings Kaashvi Hiranandani onboard to boost creator ecosystem
Mumbai: Revenant XSpark, an esports and gaming organization, has announced the onboarding of Kaashvi Hiranandani, the country’s leading female gaming ...
Spotify and Netflix Join Forces to Stream Video Podcasts Starting 2026
Mumbai: Los Angeles / Stockholm: In a first-of-its-kind entertainment crossover, Spotify and Netflix have announced a partnership to bring select ...
Tata Soulfull’s new campaign allows consumers to interact with a WhatsApp Bot
MUMBAI: Tata Soulfull, a brand from Tata Consumer Products which works in the ‘better-for-you’ packaged foods space, has announced the ...
IAS introduces independent Brand Safety and Suitability Measurement on Meta’s Threads
New Delhi: Integral Ad Science, a global media measurement and optimization platform, today announced the expansion of its Total Media ...
Marketing for us is not about selling grounds or turfs—it’s about shifting perception: Richa Kapoor, Gallant Sports
Marketing sports infrastructure is unlike marketing any other sector, it’s not about aspirational products but about enabling ecosystems where talent ...
