Havas tests Zeotap and InfoSum Data Partnership as Agencies Enter Onboarding
Brands are eager to onboard and match data sets, but don’t want first-party data to leave their own systems. They ...
Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade
International: As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps ...
Social Media Marketing and Tiktok: Krina Gindra, Founder, Squadk.in
Social Media these days aren’t just what they used to be, just to connect with your few friends and having ...
Prashanti’s Mantra: ‘The whole is greater than the sum of its parts’ in propelling Pixel Pictures growth
Pixel Pictures, one of the leading content producers in the South Indian television industry is headed by Prashanti Malisetti, she ...
Focus on Recognising, Celebrating and Driving Indian Design: Rajesh Kejriwal
Since its inception, creative evangelist Rajesh Kejriwal’s Kyoorius has been working sincerely to inspire, celebrate and empower the creative community ...
Focus on data, content creation and programmatic media planning and buying is the path outlined by Sir Martin Sorrell: Poran Malani
Poran Malani, Country Head, S4 Capital India shares his main Focus points for 2020. Our primary Focus for 2020 is ...
BARC WK 1: Star Plus leads the Hindi GEC (Urban+Rural); Dangal leads Hindi GEC Rural
According to BARC data of HSM NCCS All India (Urban+Rural) for week 1 and we see no change as usual, ...
We are in the business of storytelling and for us our mission is to connect every audience to each story and every story to its audience: Sudhanshu Vats at MTV Nishedh
One of the biggest challenges in today’s time is that no one is really ready to talk about issues such ...
Viacom18 and the MTV Staying Alive Foundation collaborate with partners to roll out behaviour change campaign – MTV Nishedh
Mumbai: In a distinct and ambitious drive to inform and educate around healthier social norms, break societal stigmas and give ...
Wunderman Thompson South Asia wins the creative mandate for Sugarlite
Mumbai: Following a multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for Sugarlite. The agency will ...
