Since its inception, creative evangelist Rajesh Kejriwal’s Kyoorius has been working sincerely to inspire, celebrate and empower the creative community of India.
With properties such as the Zee MELT, Kyoorius Designyatra, The Shortlist and prestigious awards such as the Kyoorius Creative Awards and Kyoorius Design Awards, the Not-for-profit organization keeps encouraging the creative industry to excel.
Kyoorius has always maintained a long term focus and continues to do so – simple achievable goals that are tweaked slight as per the landscape.
Rajesh Kejriwal, Founder & CEO of Kyoorius shares his Focus points for 2020.
Focus on ensuring all stakeholders benefit more and in a better way
One main area for focus for us in 2020 would be to ensure that we help every stakeholder achieve their objectives of associating with us. We have various stakeholders across various Kyoorius properties such as the prestigious Kyoorius Awards, or the design international festival Kyoorius Designyatra or the industry conclave Zee MELT.
Recognising, Celebrating and Driving Indian Design
In 2020 we are extending Kyoorious Designyatra to the internet by launching Designyatra.com – an online portal in the next few weeks. The main objective of Designyatra.com would be to make sure that the Indian design fraternity gets its due.
Just as advertising has its Piyush Pandey. Kyoorius will focus on helping the Indian design fraternity get the recognition it deserves.
Connecting the Dots
I believe that the only way to help a community is to help it connect the dots. Through Switch, Kyoorius aims to connect those who need it the most. While it will eventually have a global footprint, our focus in 2020 is for the many Indian design students who need the connect.
Another important area of Focus for Kyoorius in 2020 will be to increase the bandwidth and scope of the Young Blood programme, Portfolio Reviews, and Creative Bootcamps, kind of initiatives which will help the industry find future talents.
We would increase focus on activities for the youth at all our Kyoorius conferences.
Being a Friend
Marketing is in a flux.
Through Melt and our consultancy services, Kyoorius aims to be a friend who’s always there to help any brand, any marketer, and any agency.