Mumbai: Publicis Groupe India has announced the launch of Publicis Digital Experience (PDX), a unified, client-led offering designed to address ...

Festivals in India aren’t marketing moments—they’re lived experiences. With its latest Uttarayan initiative, Havmor Ice Cream, part of LOTTE India Corporation, demonstrates ...

New York: IAB Tech Lab, the global standard-setting body for digital advertising technology, has announced the release of its Agentic Roadmap, outlining ...

With ‘It’s Easy on an Ather’, Ather Energy makes a conscious pivot away from the specification-heavy playbook that dominates automobile advertising. Instead, the ...

Mumbai: In a category obsessed with scale, spectacle and seismic wedding chaos, Indriya chooses an unexpectedly intimate lens. Its new bridal ...

Mumbai: With its latest brand campaign ‘Zidd Tarakki Ki’, Tata Capital Limited sharpens its long-term positioning as a growth partner for India’s ...

Mumbai: In an industry often criticised for complexity and opacity, Birla Estates Private Limited, a wholly owned subsidiary of Aditya Birla ...

In a category dominated by square footage, specifications and skyline shots, Max Group has taken a notably different route. Its latest brand ...

Two-wheelers are the most common vehicles on Indian roads because they provide a flexible commuting option in the notorious Indian ...

In a category where product communication has long leaned on functional demos and familiar tropes, Stovekraft has chosen a refreshingly different route. ...