Kolkata: Marketing agency Three Fourth Solutions (TFS) has secured the integrated marketing mandate for Chandrani Pearls, one of India’s trusted jewellery brands. The agency will lead the brand’s media strategy, communications, digital presence and influencer outreach as part of the partnership.
Under the mandate, Three Fourth Solutions will manage Chandrani Pearls’ marketing and communication initiatives with a focus on strengthening the brand’s market presence, enhancing consumer engagement and supporting the launch of its upcoming business vertical.
Operating from its Kolkata office, TFS will oversee a range of services including media strategy and planning, public relations, social media management, creative communication, annual website management and influencer marketing. The agency aims to create a unified brand experience across multiple consumer touchpoints through integrated and insight-led marketing initiatives.
Speaking on the association, Nisheet Nayar, Director, Chandrani Pearls, said, “As Chandrani Pearls continues to evolve while staying true to its legacy, we wanted a partner capable of delivering strategic, integrated marketing solutions across every touchpoint. Three Fourth Solutions brings the right blend of strategic thinking, creative expertise, and digital capabilities, making them an ideal partner as we embark on our next phase of growth and the launch of our new vertical.”
Commenting on the partnership, Siddhant Jain, Partner at Three Fourth Solutions, said, “Chandrani Pearls is a brand built on trust, craftsmanship, and timeless elegance. We are excited to partner with the team to create impactful narratives through strategic media planning, compelling storytelling, creative excellence, and digital innovation. Our objective is to strengthen the brand’s visibility, foster meaningful consumer connections, and support its next phase of growth.”
The partnership is expected to further enhance Chandrani Pearls’ positioning across key markets while strengthening its digital footprint through strategic communication, creative storytelling and consumer-focused marketing initiatives.
