Sangeetha Aiyer to lead brand and marketing initiatives of Network18 Digital
Mumbai: Sangeetha Aiyer has been elevated as Head - brand and marketing initiatives for Network18 Digital. Prior to this she ...
Results of Xaxis’s recent campaign for Manyavar India proves impact of digital outdoor on store visits
Mumbai: Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, today announced the results of a recent campaign for ...
Monk Media Network acquires Social media and Website development agency SocialGIZ
Mumbai: Monk Media Network, the digital marketing agency by Ashish Patkar has acquired SocialGIZ, a boutique social media and website ...
Sustained growth harder for brands as consumers in Asia now less impulsive: report
Businesses are struggling to lock in long-term, sustainable growth as consumer behaviours change, according to new research from Kantar, the ...
Spotify’s first multilingual campaign in India wants users to ‘Keep Listening, Uninterrupted’
Mumbai: Following the launch campaign, ‘There’s A Playlist For That’, Spotify, is now live with its first TV-led marketing campaign ...
Hindustan celebrates Yoga Day with On-ground activations across 5 key cities of UP & Bihar
New Delhi:On International Yoga Day, Hindustan, India’s second largest daily, used its widespread network across cities to actively engage its ...
Pre-Budget Expectations: Industry looks for growth enabler budget that boost Tech-Companies and investments towards R&D
On Friday the 5th July, the nation will be glued to their television sets to see what’s in store from ...
We want to be the number one real entertainment OTT service in the country: Megha Tata
By: Yohan P Chawla Three months after taking charge as the MD of Discovery Communications, South Asia, Megha Tata who ...
BARC India launches PrimaVU to measure premium homes viewership patterns
Mumbai: India’s sole TV viewership measurement company BARC India, today announced the launch of its new pathbreaking product “PrimaVU” which ...
Gowthaman Ragothaman moves on from WPP – GroupM to explore Blockchain Technology
Singapore: Gowthaman Ragothaman, Global Client Lead at WPP and Global Blockchain Solutions Lead for GroupM, has decided to move on ...
