LTV, CTV and mobile audiences overlapped under 5%, adding significantly incremental reach: JioStar–Nielsen Study
Mumbai: In a landmark move for India’s advertising ecosystem, JioStar, in partnership with Nielsen, has released the findings of its ...
FutureBrand’s global leadership team exits amid McCann restructuring and looming industry merger
Mumbai: FutureBrand, the global brand transformation agency, has seen the abrupt exit of its global chief executive Nick Sykes along ...
CNN-News18 announces leadership during Bihar Election Counting Hours in print campaign
New Delhi: CNN-News18 has emerged as the undisputed leader in election coverage during the crucial counting hours of the highly ...
The One Show 2026 lowers entry barriers with adjusted fees for India
New York: The One Club for Creativity has announced that India is one of 39 countries eligible for its exclusive ...
Madison Media Secures Integrated Media Mandate for Navi Limited
Mumbai: Madison Media, part of Madison World, has secured the integrated media mandate for Navi Limited (formerly Navi Technologies Limited) ...
Rather than framing it as “more challenging,” I’d say India is a uniquely dynamic and diverse market: Matthew Crabbe, Mintel
Mintel, which works in the area of market intelligence, had earlier this year announced its 2026 Global Consumer Predictions that ...
Live Times Becomes Mumbai’s No. 1 News Channel in engagement with a Historic ATS of 1 Hour 23 Minutes
Mumbai: India’s first Global Multicast News Hub, Live Times, has achieved a major milestone as per BARC Week 45 data, ...
Anupam Luthra returns to Mathrubhumi Group as Manager – Public Relations & Corporate Communications
New Delhi: Mathrubhumi Group has announced the return of Anupam Luthra as Manager – Public Relations & Corporate Communications, marking ...
Jaypore’s ‘The Nizam’ campaign celebrates Deccan grandeur with contemporary craftsmanship
Mumbai: Jaypore, an artisanal lifestyle brand under Aditya Birla Fashion and Retail Ltd., has unveiled ‘The Nizam’, a new celebratory ...
Akshay Kumar champions everyday well-being in Fortune Refined Soybean Oil’s new health-first campaign
Mumbai: Fortune Refined Soybean Oil, India’s No. 1 refined soybean oil brand from AWL Agri Business Ltd. (formerly Adani Wilmar ...
