Mumbai: Crayons has reinforced its integrated media capabilities with the appointment of Virakti Rustogi as Vice President – Media. Based in New Delhi, Virakti will lead the agency’s media division across branches, driving outcome-led, performance-oriented media strategies to deliver measurable results for clients across the full marketing funnel.
With over two decades of experience in advertising and media, Virakti brings deep expertise across FMCG, consumer durables, digital platforms, and D2C brands. Her portfolio includes work on leading names such as Reckitt Benckiser, PepsiCo, Bombay Shaving Company, Mother Dairy, Daikin, Toshiba, Mitsubishi, and Canon, as well as digital-first platforms like LINE Messenger and VMate.
Prior to joining Crayons, Virakti served as Branch Head, where she led new business development and played a strategic advisory role, delivering customised media and digital solutions while building long-term client partnerships.
Commenting on the appointment, Ranjan Bargotra, Executive Director, Crayons, said, “Virakti brings strong category breadth and a sharp, outcome-oriented approach to media planning. As we continue to build future-ready media capabilities across the agency, her leadership will be key to strengthening our integrated offering and delivering measurable results for our clients.”
Speaking on her new role, Virakti said, “Crayons is at an exciting point of growth, with a clear focus on integrated solutions. I look forward to strengthening media frameworks across branches—bringing strategy, performance, and cross-team collaboration together to deliver stronger outcomes.”
