HCLTech to partner with The Magnum Ice Cream Company to modernize its digital foundation
Chennai: HCLTech, a global technology company, has entered into a multi-year partnership with The Magnum Ice Cream Company (TMICC), the ...
PR Trends to look out for in 2026
As we wrap up yet another exciting and dynamic year and gear up to enter 2026, let’s see how the ...
Secret Alchemist raises $3 million in seed funding led by Unilever Ventures, with participation from DSG Consumer Partners
Mumbai: Secret Alchemist, a clean perfume brand, has raised $3 million in a seed funding round led by Unilever Ventures, ...
Paramount drags Warner Bros. Discovery to Court in high-stakes Netflix deal Showdown
Mumbai: Paramount Skydance has sued WBD and its CEO David Zaslav in Delaware, escalating its hostile bid to block the ...
Dina Powell McCormick Takes on Top Leadership Role at Meta
Mumbai: Meta has appointed Dina Powell McCormick as its new President and Vice Chairman, strengthening its leadership bench as the ...
Duolingo and Talented reimagine Chess with a fashion-forward campaign featuring Praggnanandhaa
Mumbai: What began as a language-learning app has steadily evolved into a multi-disciplinary learning platform—and now, Duolingo is bringing one ...
NARRATIF enters India as Influencer Strategy Consultancy and Enterprise Creator Intelligence Platform
Mumbai: As India’s influencer marketing ecosystem enters its next phase of maturity, NARRATIF has officially launched as the country’s first ...
How AI Is Revolutionizing Performance Marketing
Performance marketing emphasises more on results, measurable outcomes, optimized spending, and scaling. Over time, however, the increase in complexity surrounding ...
Ykone, BarCode and Mirror Mirror Merge to new integrated group, ‘One’
Mumbai: Global influencer marketing leader Ykone has announced its merger with Paris-based creative production house Mirror Mirror, forming a new ...
In 2026, the marketing focus will shift from brand identity sharpening to scaling cultural relevance and discipline: Nisha Khatri, Libas
Libas, an ultrafast fashion brand last year had launched 'Saj Dhaj Ke – Season 2'. This is the sequel to ...
