Marketing built its entire foundation on segmentation: age, gender, income bracket, and geography. Those variables worked when mass media meant ...

Mumbai: upGrad has announced the appointment of Mukesh Mundra as its Chief Financial Officer (CFO). Based in Mumbai, Mukesh will ...

There was a time when brands had the luxury of time. A consumer would read a newspaper advertisement in the ...

AdVinciCode is a Mumbai-based advertising and marketing company specialising in creative campaigns, strategic branding, and innovative digital solutions that help ...

Delhi: For decades, dowry has often been talked about as a problem confined to economically weaker or socially conservative sections ...

Mumbai: Kotak Mahindra Bank has promoted Celia D’Souza to the position of Vice President – Marketing, marking a new milestone ...

Mumbai: PepsiCo India has expanded its energy drink portfolio with the launch of Sting® Classic Kick, a new flavour under ...

Mumbai: Mars has elevated Mahmoud Maghraby to the role of Media Director for the AMEA region, strengthening its media leadership ...

Kochi: Federal Bank has announced the appointment of Elias George as the Part-time Chairman of the Bank following approval from ...

Mumbai: Warner Bros. Discovery’s summer programming campaign has achieved a major milestone with POGO’s Origin of Bheem emerging as the ...