Mumbai: India’s media consumption landscape is undergoing a rapid transformation as audiences increasingly embrace digital platforms, reshaping how brands plan ...

Mumbai: In a significant relief for India’s mutual fund industry, the Supreme Court on Friday refused to entertain a petition ...

Bangalore: Ad Club Bangalore has announced the second edition of its Founder Circle, a closed-door session focused on how artificial ...

Mumbai: As the IPL Auction returns this week, the big question on everyone’s mind is simple: Will the bidding war ...

Mumbai: Selva Prabu has been promoted to Director – Content Marketing -Tamil Business (JioHotstar & Star Vijay) at JioStar. He ...

Trust was once a byproduct of banking but now it has become an integral part of how Banks market and ...

Mumbai: &TV is set to strengthen its fiction slate with the launch of Gharwali Pedwali, a refreshing family comedy that ...

When was the last time you bought your jeans, joggers, or T-shirt from an app rather than a store? If ...

Kailash Gandhi has been serving as the Creative Head of 'Ideabaaz'. He is a seasoned creative veteran behind many of ...

For years, influencer marketing in India grew on a foundation of shallow indicators—follower counts, likes, and impressions. These vanity metrics ...