‘Z’ Partners with Madhya Pradesh Tourism Board to Amplify State Tourism Through Digital-First Campaigns
Mumbai: ZEE Entertainment Enterprises Ltd. (‘Z’) has been awarded the Influencer and Social Media Marketing mandate by the Madhya Pradesh ...
Pro Kabaddi League 12 Opens with Record-Breaking Viewership on JioStar
Mumbai: Pro Kabaddi League – 12 (PKL) began with a power-packed opening on the JioStar network, recording an Opening Day ...
Ahead of iPhone 17, India Tests Show Qualcomm Edge Over Apple’s C1 Modem
New Delhi: On the eve of Apple’s much-anticipated Sept. 9 launch event, where the iPhone 17 lineup is expected, fresh ...
Neha Barjatya named CMO at Peak XV Partners
Mumbai: Neha Barjatya, who recently stepped down as Marketing Director at Google India after nearly 14 years, has joined Peak ...
War 2 Opening Day Misses Forecast on Negative Buzz: Ormax Cinematix
Mumbai: 'War 2' under-performed in Hindi, with negative reviews and audience word-of-mouth impacting its performance on its opening day, leading ...
Arun Nanda the Ad man who defined an era
The advertising world has lost another legend with the passing of Mr. Arun Nanda. His role in shaping Rediffusion into ...
MARS Cosmetics names Anmol Sahai Mathur as Vice President of Marketing
New Delhi: MARS Cosmetics, one of India’s fastest-growing beauty brands, has appointed Anmol Sahai Mathur as its new Vice President ...
The Great Indian Festival Paradox: Celebrating Amid Economic Headwinds
Introduction Having spent three decades navigating the intricate currents of media strategy, I have witnessed firsthand how economic tides shape ...
Dish TV Bets Big on Diversification, Targets 25% Revenue from Non-DTH Services
Mumbai: Dish TV India is accelerating its diversification strategy with a strong push into non-DTH segments, aiming to generate one-fourth ...
Rajkishore Returns to Amar Ujala as Senior Political Editor
Mumbai-Veteran journalist Rajkishore has rejoined Amar Ujala Group, taking charge as Senior Political Editor. In this role, he will oversee ...
