Bengaluru: In a pioneering move for theatrical movie marketing, Amazon India has unveiled an on-package advertising campaign for the highly ...

MUMBAI: Murtuza Barbhaiwala is ShemarooMe head of B2C. On Linkedin he wrote, "I'm thrilled to share that I’ve joined ShemarooMe ...

Mumbai: The Hello Group India (THG India), a joint venture between Sony Music Entertainment India and global entertainment company The ...

To cater millions of cricket fans internationally, be it in Canada or in the USA, for a shared celebration across ...

Mumbai: Ugaoo has announced beloved actor and pop culture icon Jackie Shroff as its brand ambassador. This collaboration marks a ...

Mumbai: The Anderson-Tendulkar Trophy 2025 between India and England has etched its name in digital viewership history, with over 170 ...

The traditional marketing funnel has long been the backbone of performance marketing. Given the linear structure of the funnel with ...

Mumbai: Publicis Groupe India’s full-funnel digital agency Saatchi Propagate has strengthened its leadership team with the appointment of Saurabh Mankhand ...

Mumbai: Ormax Media has announced the launch of Ormax Sports Track, a syndicated audience research tool designed to measure the ...

Mumbai: The Advertising Standards Council of India (ASCI) has amended its Code for Self-Regulation in Advertising, introducing a new clause ...