The Indian Toy Story 2.0: Building Brands that Compete Globally
The Indian toy industry is writing a fascinating sequel - Toy Story 2.0 - that goes beyond manufacturing; it is ...
OTT is about instant gratification and bingeing, whereas television builds a slow, emotional investment: Tanusri Dasgupta, Balaji Telefilms
Tanusri Dasgupta currently heads the television division at Balaji Telefilms. With over two decades at the company, she brings insights ...
AI has the potential to completely alter the way medical care is provided and customised: Udai Chopra, DavaNinja
DavaNinja, a homegrown quick-commerce medicine delivery platform, earlier this year launched a campaign featuring actress Avantika Dassani and DavaNinja’s co-founder ...
Advertising Can’t Save a Weak Product: Lara Balsara at NMIMS SoBA Convocation
Mumbai: “Good advertising can kill a bad product even faster. That is why developing a strong product must always come first,” ...
Doordarshan Expands Rural Footprint with New Channels, Free Dish Growth, and Community Radio Boost
New Delhi: Doordarshan has significantly widened its rural reach in recent years, strengthening both television and radio access across the ...
Abe Thomas Returns to Lead Radio City; Ashit Kukian Steps Down as CEO
Mumbai: Music Broadcast Limited, the operator of Radio City, has named media veteran Abraham (Abe) Thomas as its new Chief ...
FOSSIL unveils ‘Machine Luxe’ Capsule in collaboration with Global Ambassador Nick Jonas
Mumbai: Global superstar, actor, and philanthropist Nick Jonas has partnered with leading watch and accessories brand FOSSIL to launch a ...
Kerala Police campaign by OneIndia’s Spark Originals wins AI FilmFest Awards
Bengaluru: Kerala Police’s recent public service film, “Say No to Drugs,” produced using next-generation AI by Spark Originals, the creative ...
BharatPe appoints Rajesh C and Himanshu Nazkani in key roles
Mumbai: BharatPe, a financial services and UPI payments platform, has announced two strategic appointments to bolster its leadership team: Rajesh ...
Grapes Worldwide crafts new ‘Kuch Bhi’ campaign for Vibhor Oils
New Delhi: Grapes Worldwide, a globally integrated communications agency, has conceptualised and executed a new campaign for Vibhor Oils, bringing ...
