NEW YORK: Burson, the global communications agency purpose-built to create value for clients through reputation, has announced the appointment of HS Chung as CEO, Asia-Pacific, effective December 1, 2025. Chung, who has been leading Burson’s business in North Asia-Pacific—including China, Hong Kong, Japan, and Korea—will now oversee the agency’s full regional footprint across Australia & New Zealand, India, Indonesia, Malaysia, Singapore, and Thailand. She will continue to be based in Seoul, Korea.
“HS has a combination of superpowers that make her very well-suited to lead the entire region,” said Corey duBrowa, Global CEO, Burson. “She is a trusted and sought after CEO and C-suite advisor, a business builder, a talent advocate and an operational maven. These skills, together with her deep understanding of the cultural nuances across and between the markets, will enable Burson to continue delivering exceptional results for our clients and further build on our strong foundation across our Asia-Pacific footprint.”
A highly respected industry leader, Chung has advised C-suite leaders across blue-chip multinational companies in sectors including food and beverage, electronics, personal care, automotive, and healthcare. She also leads specialised service offerings for the Korean government and has been involved in several large-scale national and international initiatives, including work related to the Olympics.
Chung founded Synergy Communications in January 2000, which became part of Hill & Knowlton in 2002. Prior to joining Burson, she served as President, Asia, for Hill & Knowlton.
“It’s an honor to lead the Asia-Pacific region as CEO,” said Chung. “We have strong momentum across the business and will continue to turn it into results through disciplined focus and execution. As our clients navigate unprecedented complexity, we are using our comprehensive AI capabilities and our exceptional talent bench to help businesses make decisions with clarity so they can succeed today and in the future. With Asia-Pacific continuing to grow and shape the global economy, I’m excited to help our clients and teams seize the opportunities that lie ahead.”
The announcement also marks a leadership transition in South Asia-Pacific. Adrian Warr, who had been leading the region, will depart Burson as of November 30, 2025, as he returns to the United Kingdom with his family.
“I’d like to extend my thanks to Adrian for his contributions to Burson during his time with us, for his leadership in driving our business in South Asia-Pacific and his partnership with HS and our leadership team. I wish him the very best in his future endeavors,” said duBrowa.
