Discovery launches a campaign ‘My Discovery’ to celebrate 30th anniversary in the country
MUMBAI: 30 years ago, Discovery arrived in India which the aim of being more than just a TV channel — ...
From Nostalgia to Business: The Craving That Built Indian Snack House
Founded in 2023 by Rajakumaran and Anbarasan, Indian Snack House was born out of their personal longing for authentic South ...
Programmatic Advertising 2.0: The New Rules for Maximizing ROI in a Privacy-First Era
The world of programmatic advertising is undergoing a seismic shift. For years, marketers relied on cookies and personal identifiers to ...
IAB Tech Lab Teams Up with Amazon, NBCUniversal, FreeWheel, and Index Exchange on Live Event Ad Standards
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has released its Live Event Ad Playbook, featuring the ...
Aishwarya Rai Bachchan calls for inner confidence in latest L’Oréal Paris film
Mumbai: L’Oréal Paris has launched the latest chapter of its global Lessons of Worth series with a compelling new digital ...
Oneindia names Anand Sreenivasan as National Head of Monetisation and Special Projects
Mumbai: Oneindia, a multilingual digital news and content platform, has announced the appointment of Anand Sreenivasan as its National Head ...
Experiential marketing via malls and exhibitions drives TSSIPL’s engagement: Shobhit Singh
In the last eight years, TSSIPL has transformed from a category-focused distributor into a strategic brand platform, recognized for creating ...
Siddhant Chaturvedi joins Max Fashion for ‘How New Is Your New?’ campaign
Mumbai: Max Fashion has announced a landmark move by appointing actor and cultural trendsetter Siddhant Chaturvedi as its first-ever male ...
MY FM scales up to 44 cities with new licenses from MIB auction
New Delhi: MY FM, the radio division of Dainik Bhaskar Group, has announced a major expansion with the addition of ...
Hansgrohe Group names Abdulkader Bengali as Managing Director for India Operations
Pune: Hansgrohe Group, the globally renowned Black Forest-based manufacturer of premium bathroom and kitchen solutions, today announced the appointment of ...
