Mumbai Indians expand ‘Mighty Indians’ universe with new 3D webisodes and merchandising push

Mumbai: Infectious Advertising, an independent creative agency, has bolstered its senior leadership with the appointment of Divesh Mehta as Associate ...

The Best Brand Films Don’t Sell; They Connect: Titus Upputuru on Blurring Cinema and Advertising

An award-winning filmmaker and one of India’s most celebrated creative voices in advertising and cinema, Titus has built a career ...

Diwali remains the top influencer marketing season, with 42% of brands increasing spend: Sohail Qadri Khan, Kofluence

Kofluence, an Ad-Tech influencer marketing platform, earlier this year unveiled the latest edition of its flagship annual publication, Decoding Influence: ...

Havas Media Network India expands Uday Mohan’s role to oversee Havas Play, Elevates Prachi Narayan

Delhi: Havas Play India, the sports, entertainment, and content division of Havas Media Network India, has unveiled a major leadership ...

Flam brings Nothing Phone (3) to life in UAE with first-of-its-kind mixed rrality campaign

Mumbai: In a market crowded with new smartphone launches and conventional media noise, breaking through to Gen Z and millennial ...

Tata Tea Premium’s Desh Ki Chai celebrates Independence Day with AI-Driven ‘Desh Ka Garv – Pradesh Ki Kala’ campaign

New Delhi: Tata Tea Premium, the flagship tea brand from Tata Consumer Products, has launched the 2025 edition of its ...

HUL launches Surf Excel Matic Express with Jasprit Bumrah

Mumbai: Hindustan Unilever Limited (HUL) has introduced Surf Excel Matic Express, a breakthrough innovation in the laundry care category designed ...

Wagh Bakri and McCain launch ‘Ek Chuski, Ek Crispy’ campaign to celebrate the small joys of monsoon