The Best Brand Films Don’t Sell; They Connect: Titus Upputuru on Blurring Cinema and Advertising
An award-winning filmmaker and one of India’s most celebrated creative voices in advertising and cinema, Titus has built a career ...
Diwali remains the top influencer marketing season, with 42% of brands increasing spend: Sohail Qadri Khan, Kofluence
Kofluence, an Ad-Tech influencer marketing platform, earlier this year unveiled the latest edition of its flagship annual publication, Decoding Influence: ...
Havas Media Network India expands Uday Mohan’s role to oversee Havas Play, Elevates Prachi Narayan
Delhi: Havas Play India, the sports, entertainment, and content division of Havas Media Network India, has unveiled a major leadership ...
Flam brings Nothing Phone (3) to life in UAE with first-of-its-kind mixed rrality campaign
Mumbai: In a market crowded with new smartphone launches and conventional media noise, breaking through to Gen Z and millennial ...
Tata Tea Premium’s Desh Ki Chai celebrates Independence Day with AI-Driven ‘Desh Ka Garv – Pradesh Ki Kala’ campaign
New Delhi: Tata Tea Premium, the flagship tea brand from Tata Consumer Products, has launched the 2025 edition of its ...
HUL launches Surf Excel Matic Express with Jasprit Bumrah
Mumbai: Hindustan Unilever Limited (HUL) has introduced Surf Excel Matic Express, a breakthrough innovation in the laundry care category designed ...
Wagh Bakri and McCain launch ‘Ek Chuski, Ek Crispy’ campaign to celebrate the small joys of monsoon
Ahmedabad: As monsoon showers sweep across the country, Wagh Bakri Tea Group and McCain Foods India have come together to ...
Mumbai Indians expand ‘Mighty Indians’ universe with new 3D webisodes and merchandising push
Mumbai: Mumbai Indians have announced the return of their animated superhero series Mighty Indians with Season 2, bringing fans over ...
WAVES OTT launches digital library of magazines, targets 150+ titles from 30+ publishers
Mumbai: Prasar Bharati has unveiled a new Magazines and Journals Section on its OTT platform, WAVES, creating a unified, multilingual ...
Deconstruct rolls out ‘Derms Know. Do You?’ to spotlight science-backed, gentle skincare
Mumbai: Deconstruct, the science-backed skincare brand redefining active-based routines in India, has unveiled its latest campaign, ‘Derms Know. Do You?’, ...
