Mumbai: Barbeque Nation has released a heartfelt and relatable digital film for Mother’s Day that turns the spotlight on a side of mothers we often overlook — their unapologetic, childlike love for food. Conceptualised by Makani Creatives and produced by STOM Productions, the film offers a fresh and touching perspective on motherhood that goes beyond the familiar narratives of sacrifice and care.
The film showcases a mother at Barbeque Nation, endearingly talking about her little one ‘Chutki’s’ love for food — how she can polish an entire plate of papdi chaat, gets excited at the very mention of paani puri, and can never quite have enough kulfi. As the mother animatedly describes Chutki’s enthusiasm, she mirrors it herself — indulging in second servings, stealing bites, and losing herself completely in the joy of eating.
In a heartwarming reveal, the audience discovers that Chutki is still in her mother’s womb. The cravings and excitement she describes are not just her baby’s — they are entirely her own. It is a tender and beautifully observed portrayal of how food becomes a bond between mother and child even before birth.
Nakul Gupta, CMO, Barbeque Nation, said, “We often celebrate mothers for the meals they lovingly prepare, but rarely talk about their own love for food. Even less explored is the perspective of an expectant mother’s cravings, a unique way she connects with her child. Mother’s Day felt like the perfect occasion to celebrate the foodie in every mom.”
The campaign reinforces Barbeque Nation’s broader purpose of bringing people closer through shared food experiences. Released ahead of Mother’s Day, the film was launched across digital and social platforms in multiple languages — Hindi, Kannada, Tamil, Telugu, Bengali, and Malayalam — ensuring it resonates with audiences across markets and geographies.
