Why Improving Lead Quality Is Becoming More Important Than Increasing Lead Volume
As consumers become more conscious about data privacy and platforms tighten access to user-level signals, reaching the right customer through ...
Sun TV Network’s Q4 profit slumps 37% amid one-time hits; FY26 revenue grows nearly 8%
Chennai: Sun TV Network reported a sharp decline in fourth-quarter profitability for FY26, weighed down by exceptional items and lower ...
Leo India sweeps Day 2 at ABBYs 2026; Zee named Broadcaster of the Year
Mumbai: Leo India emerged as the biggest winner on Day 2 of the ABBY Awards Powered by The One Show ...
PR Pundit Havas Red launches fourth edition of Alchemy to nurture next-gen communicators
New Delhi: PR Pundit Havas Red has announced the launch of the fourth edition of Alchemy, its flagship PR case ...
Dentsu elevates Surjo Dutt as CEO of Dentsu Creative Webchutney amid AI transformation
Mumbai: Dentsu has elevated Surjo Dutt as the Chief Executive Officer of Dentsu Creative Webchutney, expanding his current responsibilities as ...
Advertising Rocks Season 4 crowns talent from White Rivers Media, VML India, ASCI and Oilver InHouse India
Mumbai: Day 2 of Goafest 2026 concluded on a high-energy note with the grand finale of Advertising Rocks Season 4, ...
At Primebook, we see performance and trust not as product features, but as user expectations that compound over time: Aman Verma
Primebook India is a deep-tech startup building an Android-led computing ecosystem for the next generation of users. Primebook is reimagining ...
Meaningful creativity is rooted in honesty, curiosity, consistent practice: Prasoon Joshi at Goafest 2026
Mumbai: While AI will drive automation and efficiency at scale, the real competitive advantage will come from organisations that deeply ...
Advertising should not just mirror culture; it should actively shape culture: Goafest 2026
Mumbai: Advertising should not just mirror culture; it should actively shape culture. The best creative work sits at the ‘bleeding ...
Audio offers a different opportunity for marketers because it doesn’t interrupt moments—it becomes part of them: Spotify at Goafest
Mumbai: On the second day of Goafest 2026 there was a keynote presented by Spotify Advertising titled ‘Make Some Noise: ...
