Mumbai: Relevance matters more than reach in today’s attention economy, especially when influencing modern buying committees across CMOs, CFOs, CEOs, ...

Mumbai: Platform metrics should be treated as tools, not the final measure of brand success. Measurement in advertising is ultimately ...

MUMBAI: The biggest difference between agencies and in-house teams is culture. The relationship between brands and agencies should function like ...

Mumbai: Welspun Living Limited (WLL), a global leader in home textiles and part of the Welspun Group, has announced the ...

Chennai: Chennai-based live music events organised by TVK Cultural Academy (TVK) have come under legal scrutiny following a copyright infringement ...

Mumbai: Day 3 of Goafest 2026 brought together some of the advertising, marketing, media, and technology industry’s leading voices for ...

Bengaluru: GIVA, a fine jewellery brand, has announced a landmark partnership with National Award-winning actor Kriti Sanon as its newest ...

Kochi: Mathrubhumi Group has emerged as the only media company from Kerala to receive recognition at the prestigious Goafest ABBY ...

Mumbai: Sarvam Properties has announced the appointment of Neeta Patel as its Chief Catalyst & Strategy Lead, reinforcing the company’s ...

Chennai: CavinKare, in association with Madras Management Association, has announced the opening of nominations for the 15th edition of the ...