Kochi: Mathrubhumi Group has emerged as the only media company from Kerala to receive recognition at the prestigious Goafest ABBY Awards 2026, securing three Silver ABBYs for campaigns entered by Maitri Advertising Works.
The recognition was led by Kappa CULTR 2026, Mathrubhumi’s flagship intellectual property (IP), through its award-winning entry Kappa CULTR Shock, which secured two Silver ABBYs in the categories Best Integrated Design Campaign and Craft in Design – Use of Mixed Media. In addition, Got Stuff, Mathrubhumi’s anti-drug awareness campaign, won a Silver ABBY in the Health category.
The wins made Mathrubhumi the only media company from Kerala to earn recognition at this year’s ABBY Awards, further highlighting the group’s growing presence on the national creative stage through impactful brand properties, original campaigns, and socially relevant storytelling.
Commenting on the win, M V Shreyams Kumar, Managing Director, Mathrubhumi Group said, “This achievement is a testament to our team’s dedication and creative ambition, and it is especially meaningful as we are the only media company from Kerala to receive recognition at the ABBY Awards this year,”.
Congratulating the team, Mayura Shreyams Kumar, Kappa CULTR Festival Founder & Director, Digital Business, Mathrubhumi Group said, “This ABBY recognition is a proud milestone that validates our work over the past year and our continued commitment to purposeful storytelling and bold creative expression. It also reflects the strength of Kappa CULTR 2026 and our shared ambition to build a distinctive cultural platform through strong creative partnership”.
Devika Shreyams Kumar, Kappa CULTR Festival Founder & Director, Operations, Mathrubhumi Group said, “Winning at the ABBY Awards for Kappa CULTR 2026 is a validation of our belief in pushing creative boundaries and creating work that resonates deeply with culture and audiences.”
The ABBY Awards at Goafest 2026 brought together some of the country’s leading advertising, media, and publishing players, with nearly 4,000 entries and participation from over 300 organisations, reaffirming its stature as one of India’s premier advertising and media festivals.
