Birla Opus Paints celebrates Indian Heritage through the Power of Colour in new campaign
Mumbai: Birla Opus Paints, the decorative paints brand from Aditya Birla Group’s Grasim Industries, has unveiled its latest brand campaign, ...
Digistreet wins Branding & Digital Mandate for Ichiban Oishi LLP Foods’ ‘Tasty Ninja’
New Delhi: DigiStreet Media, a full-service marcom agency, has been awarded the branding and digital mandate for Tasty Ninja, a ...
Glance appoints Amit Bansal as Senior Vice President & General Manager of Roposo
Bengaluru: Glance, the consumer technology company known for pioneering AI-native experiences, has announced the appointment of Amit Bansal as Senior ...
Praveen Sharma named Chief Executive Officer of REA India
New Delhi: REA Group has officially announced the appointment of Praveen Sharma as the new Chief Executive Officer of REA ...
Wellbeing Nutrition appoints Varun Kandhari as Chief Marketing and Growth Officer
New Delhi: Wellbeing Nutrition, a leading health and wellness brand, has announced the appointment of Varun Kandhari as its new ...
The Labubu effect: How an ‘ugly-cute’ toy beat the algorithms
In 2024, as marketers obsessed over AI targeting and attribution models, one of the world's biggest consumer crazes emerged from ...
Collaborating with Indian Railways and metro corporations taught us about scale, resilience, and accountability: Reeva Sakaria, Yatri
In a city where over 7.5 million people rely on local trains daily, Reeva Sakaria, Co-founder, Yatri and her team ...
Retail Sector Advertising Favoured News Channels and Prime Time Slots on TV in 2024: TAM AdEx
The retail sector in India has witnessed a dramatic transformation in its advertising approach, with cross-media ad spends registering substantial ...
Innovation Takes Center Stage: 95% of Indian Companies Rank It Among Top Priorities – BCG Report
Mumbai: Despite mounting economic headwinds and geopolitical uncertainty, innovation remains firmly at the heart of corporate strategy—especially in India, where ...
Ideabaaz Appoints YAAP Digital as Integrated Marketing Partner to Drive Grassroots Startup Movement
New Delhi: Ideabaaz – Bharat Ka Apna Startup Manch – a bold, new-age startup platform that champions entrepreneurship from India’s ...
