New Delhi: PRCompanion, the communications and PR arm of Ethane Web Technologies, has announced the appointment of Akansha Gupta as Director, PR, and Priya Dhamija as Associate Director, Strategy (PR and Marketing), as it scales its communications operations.
Akansha brings over 14 years of experience in the communications industry, having worked with agencies such as Concept PR, Value 360 Communications, and Perfect Relations. Her experience spans multiple sectors including FMCG, lifestyle, hospitality, finance, healthcare, and tourism.
Priya brings more than 11 years of experience across PR, business development, and integrated marketing. She has previously worked with Concept PR and AnBac Advisors, with sector exposure across BFSI, healthcare, real estate, and technology.
Welcoming the appointments, Lalit Sharma, Founder, CEO, and MD, PRCompanion, said, “At PRCompanion, we are building something meaningful. We are building a communications practice that is strategic, credible, and genuinely impactful for the brands we work with. Akansha and Priya bring exactly the kind of depth and drive that will define that journey. We are delighted to have them on board.”
Speaking on her appointment, Akansha Gupta said, “Communications is a craft that demands both relationships and rigor. I am excited to bring my experience to PRCompanion and help build a practice that delivers real outcomes for clients, not just coverage but also reputation.”
Priya Dhamija added, “Growth in PR is no longer just about visibility. It is about strategy, business alignment, and measurable impact. I look forward to contributing to PRCompanion’s vision and helping shape a practice that clients can genuinely rely on for long-term value.”
With these leadership additions, PRCompanion aims to expand its footprint in the PR and communications space, strengthen its integrated service offerings, and build a team equipped to deliver end-to-end solutions across strategy, media relations, reputation management, and digital PR.
