Cochin: The Kerala High Court on Friday stayed the implementation of a key provision in the Centre’s TV Ratings Policy ...

Mumbai: The debate between large and small agencies is often overrated, as great work ultimately depends on people rather than ...

Mumbai: In addition to the keynote sessions and panel discussions, Day three also featured a keynote on Micro and Macro ...

Mumbai: Relevance matters more than reach in today’s attention economy, especially when influencing modern buying committees across CMOs, CFOs, CEOs, ...

Mumbai: Platform metrics should be treated as tools, not the final measure of brand success. Measurement in advertising is ultimately ...

MUMBAI: The biggest difference between agencies and in-house teams is culture. The relationship between brands and agencies should function like ...

Mumbai: Welspun Living Limited (WLL), a global leader in home textiles and part of the Welspun Group, has announced the ...

Chennai: Chennai-based live music events organised by TVK Cultural Academy (TVK) have come under legal scrutiny following a copyright infringement ...

Mumbai: Day 3 of Goafest 2026 brought together some of the advertising, marketing, media, and technology industry’s leading voices for ...

Bengaluru: GIVA, a fine jewellery brand, has announced a landmark partnership with National Award-winning actor Kriti Sanon as its newest ...