Grassroots Sports and the New Marketing Playbook: Why Brands Are Looking Downstream
For decades, Indian sports marketing has been dominated by a familiar formula- big names, bigger stadiums, and astronomical sponsorship deals. ...
For decades, Indian sports marketing has been dominated by a familiar formula- big names, bigger stadiums, and astronomical sponsorship deals. ...
Mumbai: Bata India’s fastest-growing casual footwear brand, Floatz, has unveiled its latest campaign featuring actor and content creator Prajakta Koli, ...
Mumbai: Lorraine Martin, Group Communications Officer – India at The Ogilvy Group, has announced her retirement, marking the end of ...
Mumbai: The electric mobility space in India welcomes an exciting new entrant as Exelmoto makes its official debut—an innovative Ebike ...
Mumbai: VELS Film International has unveiled its highly anticipated film slate for 2025 to 2027, marking a bold new chapter ...
Dubai, UAE: Raman Kumar Chugh, a seasoned media and advertising professional with over two decades of experience, has launched Manifest ...
Mumbai: The Broadcast Audience Research Council (BARC) India has named Gaurav Banerjee, Managing Director and Chief Executive Officer of Sony ...
Mumbai: In a significant step to widen content accessibility and drive deeper platform engagement, ZEE5 has launched a new initiative ...
Chennai: In a powerful blend of local culture and colour inspiration, Asian Paints has launched Tractor Emulsion Varnamaalai, a first-of-its-kind ...
Mumbai: As digital storytelling evolves, Collective Artists Network's Terribly Tiny Tales (TTT) is defining a new category: the microdrama. With ...

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