Campa Cola: The Comeback of an Indian Icon in a Market Ruled by Giants….
Origins and Rise of Campa Cola Campa Cola’s story is deeply entwined with India’s economic and cultural history. Originally launched ...
Zee Media launches unified ‘Z’ identity in major brand overhaul
Mumbai: In a bold and strategic rebranding move, Zee Media Corporation Limited (ZMCL) has announced the rollout of a unified ...
ZEE Entertainment Reinvents Itself as a Content & Technology Powerhouse with a Bold New Brand Universe
Mumbai: In a significant strategic shift, ZEE Entertainment Enterprises Ltd. (Z) has unveiled its new corporate identity, positioning itself as ...
Auto Sector ad volumes up 27% in Print, 2.5x on Radio: TAM AdEx Report
Mumbai: The Indian auto industry ramped up its advertising spend significantly in 2024, according to the latest TAM AdEx Cross ...
Madhavan Sekar promoted to Head of Marketing – Amazon Pay at Amazon
Mumbai: Madhavan Sekar has been elevated to the role of Head of Marketing - Amazon Pay at Amazon, marking a ...
Can Home Appliances Benefit From Experience Driven Marketing?
The constantly changing marketing strategies to keep brands relevant indicate that companies need robust tactics and unique ideas for sustained ...
Lava introduces Demo@Home to bring smartphone experience to customers’ doorsteps
New Delhi: Lava International Limited, a homegrown smartphone brand, has launched a groundbreaking new initiative—Demo@Home—aimed at revolutionizing the smartphone buying ...
Crompton redefines fan design with new campaign ‘Sculpted, Not Made’
Mumbai: Crompton Greaves Consumer Electricals Ltd., has launched a new campaign titled ‘Sculpted, Not Made’, setting a bold new direction ...
Don’t Fake It: Ethical Boundaries for AI in Communications
AI is no longer just a buzzword, it’s rewriting the way we tell stories, connect with audiences, and shape brand ...
Avaada launches “Mission ImPossible” Campaign to reframe climate crisis as personal and immediate
Mumbai: Avaada Group has launched a compelling new campaign titled #MissionImPossible, challenging the conventional perception of climate change as a ...
