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Home Marketing

Lava introduces Demo@Home to bring smartphone experience to customers’ doorsteps

The initiative is aimed at redefining buying experience for Lava’s flagship series

by MN4U Bureau
May 17, 2025
in Marketing
Reading Time: 2 mins read
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Lava introduces Demo@Home to bring smartphone experience to customers’ doorsteps
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New Delhi: Lava International Limited, a homegrown smartphone brand, has launched a groundbreaking new initiative—Demo@Home—aimed at revolutionizing the smartphone buying experience. Designed with a customer-first approach, this service enables consumers to experience Lava’s latest flagship smartphones in the comfort of their homes, before making a purchase decision.

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Currently live across Delhi, Mumbai, and Bengaluru, Demo@Home allows prospective buyers to request a free, no-obligation product demonstration. Lava representatives will provide a hands-on walkthrough of the brand’s latest devices, including the Agni 3, Blaze Duo, Blaze 3 5G, and Blaze AMOLED, showcasing features such as AI-powered cameras, dual displays, and curved screen designs.

Puravansh Maitreya, Head of Marketing, Lava International Limited, commented on the launch, “With the Free Home Demo, we’re not just selling smartphones — we’re redefining how India shops for technology. It’s time the industry prioritized trust and transparency over pushy sales. Lava is proud to lead this shift. This initiative allows customers to make confident, informed choices in a space they’re most comfortable – their home. It’s a step towards building deeper relationships with our users.”

Booking a Demo@Home appointment is simple. Customers can visit Lava’s official website, fill out a short form with their name, contact number, address, city, and preferred time slot, and select the device they’d like to explore. A Lava executive will then contact the customer to confirm the appointment and provide a guided in-person demo at the scheduled time.

What sets Demo@Home apart is its no-pressure, no-cost approach. Users are not obligated to make a purchase during or after the demonstration. However, if they choose to proceed, they have the flexibility to place an order through the Lava website, e-commerce portals, or directly via the visiting Lava representative.

This service complements Lava’s existing Service@Home program—a free doorstep support service for after-sales assistance. Together, both initiatives reflect Lava’s larger commitment to building a transparent, accessible, and customer-centric smartphone ecosystem.

Tags: LavaPuravansh Maitreya

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