InCred Group unveils ‘Ask InCred’ Brand Campaign featuring Shreyas Iyer as Brand Ambassador
Mumbai: InCred, the new-age diversified financial services group, has announced the launch of its new content-driven brand campaign, ‘Ask InCred’, ...
ITC’s Aashirvaad launches Fresh Masala Chaach in Bihar at Just Rs. 10
Mumbai: ITC’s Aashirvaad, a consumer brand, has expanded its Fresh Dairy portfolio with the launch of Aashirvaad Masala Chaach in ...
Shekhar Kapur named Chairperson of the Board of AI Ethics & Creative Stewardship at Studio Blo
Mumbai: Studio Blo has announced the appointment of legendary filmmaker and Padma Bhushan awardee Shekhar Kapur as Chairperson of its ...
JioStar launches JioStarverse to power Smarter Influencer Marketing
Mumbai: As the influencer marketing ecosystem matures into a performance-centric, ROI-driven domain, JioStar has announced the launch of JioStarverse—a cutting-edge, ...
Cosmo Sunshield’s new brand film #SweatWhereItCounts highlights heat reduction and electricity saving advantages this summer
MUMBAI: Cosmo Sunshield, the premium window films vertical of Cosmo First, launched its second brand film #SweatWhereItCounts, as part of ...
SoCheers promotes Rajni Daswani to Chief Growth Officer – People & Business
Mumbai: SoCheers, a digital-first creative agency, has elevated Rajni Daswani to the role of Chief Growth Officer – People & ...
Should personal branding matter? why it is key for stating your value proposition
Personal branding goes a long way in establishing a differentiator that builds credibility and trust among your target audience. Let ...
Storytelling needs to inform technology in sports broadcasting not the other way around: SVG India Summit 2025
MUMBAI: Storytelling needs to inform technology in sports broadcasting not the other way around. This was one of the points ...
Cricket has moved from a sit-back-and-watch-the-coverage curated experience to a lean-forward and customised-to-the-consumer type experience: SVG India Summit
MUMBAI: At the SVG India Summit Hosted By Starlab there was a session called ‘Future of India Sports Production’. Leaders ...
Technology Is the Invisible Infrastructure of the Fan Experience: Prashant Khanna, JioStar
With the TATA IPL turning 18 this season, JioStar is looking to take things to the next level. The tournament, ...
