Measurement is shifting from hindsight to foresight: Sushobhan Chowdhury, AHA
AHA is a media-fluid, business-first creative agency with a presence in both India and Dubai. They are a performance-obsessed creative ...
Aaj Tak Retains No. 1 Position in Hindi News: BARC Week 21, 2025
New Delhi: Aaj Tak has once again reaffirmed its leadership in the Hindi news genre, securing the No. 1 position ...
Sportzprix and UAX Rafa Nadal University School Collaborate to Build India’s Next-Gen Sports Marketing Workforce
New Delhi: In a landmark initiative aimed at shaping the future of India’s sports ecosystem, Sportzprix, an Indian platform for ...
Kiara Powar’s #InsulinSeMatDaro Campaign Gets Renewed Momentum After Incident at Cricket Stadium
Mumbai: India’s youngest sports presenter and outspoken diabetes advocate, Kiara Powar, has reignited her awareness campaign, #InsulinSeMatDaro, after a troubling ...
Netflix and Balaji Telefilms Announce Long-Term Creative Collaboration to Expand Indian Storytelling Globally
Mumbai: In a major development for the Indian entertainment landscape, Netflix and Balaji Telefilms Ltd. have entered into a long-term ...
ABP LIVE Smart Ed Conclave Returns for Second Edition to Drive India’s Future-Ready Education Vision
New Delhi: Building on the success of its inaugural edition in January, ABP LIVE, India’s leading digital news platform, is set to ...
Voice Commerce: How Smart Speakers are Changing the Way Consumers Shop Online
Imagine this: You’re cooking dinner. Hands covered in flour. And you suddenly realize you’re out of dish soap. Instead of ...
Live Times launches Fact-Driven Prime Time Show ‘Khabar Thok Ke’ with Deepak Chaurasia to Counter Misinformation
New Delhi: In a bold move to counter the growing spread of misinformation, propaganda, and deepfake content, Live Times — ...
Nielsen and VIZIO’s Inscape Extend Strategic Partnership to Advance Cross-Platform TV Measurement
Mumbai: Nielsen and VIZIO’s Inscape have announced an extension of their strategic data relationship, reinforcing a collaboration that began in ...
MAGGI makes sustainability as simple as 2 minutes on this Environment Day
Mumbai: In a quirky yet powerful move to highlight the importance of responsible waste disposal, MAGGI has unveiled a new ...
