IPL 2025 sees 26% surge in Brand Count and 24% rise in Advertisers despite 1.1% dip in TV Ad Volumes: TAM Sports Report
Mumbai: The Indian Premier League (IPL) 2025 continues to be a magnet for advertisers, with over 100 brands leveraging the ...
LT Foods–Kameda JV launches ‘Krispy Hopu’ to expand roasted gluten-free snack portfolio
New Delhi: Kameda LT Foods, the joint venture between LT Foods, the Indian-origin global FMCG leader, and Japan’s Kameda Seika, ...
ABND completes the Spatial Branding project for FLAME University’s Arjuna Centre for Sports
MUMBAI: ABND, a strategic brand consultancy, has successfully completed the spatial branding mandate for the Arjuna Centre for Sports at ...
MOMS looks to melt stereotypes with an outdoor campaign for Shaadi.com
MUMBAI: MOMS, an outdoor specialised unit of Madison World, delivered a campaign for Shaadi.com. The aim was to melt more ...
Boldfit signs bowler Arshdeep Singh as Official Brand Athlete
MUMBAI: Fitness and sports gear brand Boldfit has announced the onboarding of Team India pacer Arshdeep Singh as an official ...
BeBetta appoints Saatvik Goel as CMO and Manoj Bojja as CTO
Ahmedabad: BeBetta, one of India’s fastest-growing gamified engagement platforms, has announced the appointment of Saatvik Goel as Chief Marketing Officer ...
Nisha Didwania elevated to Senior Vice President at Zenith
Mumbai: Zenith India has promoted Nisha Didwania to Senior Vice President, a move that underscores her pivotal role in driving ...
IPG Mediabrands strengthens India Analytics Division amid U.S. Layoffs
Mumbai: Global media and marketing network IPG Mediabrands is undertaking a significant restructuring of its analytics operations, marked by layoffs ...
Legacy Brand BISSELL® Signs Bollywood Icon Kareena Kapoor Khan as Brand Ambassador for India
New Delhi: BISSELL® has announced Bollywood superstar Kareena Kapoor Khan as its brand ambassador in India. This powerful collaboration brings ...
Kriti Sanon joins Magic Moments as Brand Ambassador
New Delhi: Magic Moments Vodka, the flagship vodka brand from Radico Khaitan, has announced the onboarding of Bollywood star Kriti ...
