New Delhi: BISSELL® has announced Bollywood superstar Kareena Kapoor Khan as its brand ambassador in India. This powerful collaboration brings together a 145-year-old legacy in innovation-led cleaning solutions with one of India’s most iconic and style-forward celebrities.
As BISSELL® deepens its commitment to the Indian market, this strategic partnership aims to shift the perception of homecare—from a routine task to a modern lifestyle choice. With Kareena Kapoor Khan onboard, BISSELL® is set to inspire Indian consumers to embrace efficient, stylish, and tech-forward cleaning solutions for their homes.
Max Bissell, President – Global Markets, BISSELL® Homecare Inc., stated, “Kareena embodies the modern Indian consumer—discerning, forward-thinking, and deeply committed to creating a warm, healthy home environment. Her commitment to quality and her effortlessly elegant aesthetic aligns seamlessly with BISSELL’s vision. We’re incredibly proud to welcome her to the BISSELL family. With her support, we look forward to inspiring more Indian households to embrace smarter, more stylish cleaning solutions as we expand our footprint in the country.”
Sagar Mehta, Director, Cavitak Marketing, added, “This collaboration marks a powerful new chapter for BISSELL in India. We see this partnership as a turning point in how Indian consumers perceive homecare—no longer as a chore, but as a lifestyle choice. With BISSELL’s global innovation and Kareena’s cultural resonance, we’re excited to bring a whole new energy to Indian homes—where technology, tradition, and elegance coexist effortlessly.”
Kareena Kapoor Khan, known for her poise, modern sensibilities, and relatable charisma, shared her enthusiasm for the collaboration, “I am a little obsessive about my space. Clean, clear and calm, that’s my thing. So when I found a cleaning partner that actually works as hard as I do, it was a yes. I partnered with BISSELL because it’s not just about cleaning. It’s about how clean it makes you feel. Ab mera ghar bhi, BISSELL Clean.”
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