59% of brand marketers expect business growth in 2026, but only 19% anticipate higher marketing budgets: WARC
Mumbai: Marketers are heading into 2026 with a cautious mindset, as new insights from WARC’s Voice of the Marketer report ...
Tag: Aditya Kishore
Marketer confidence drops 11 points as lasting economic instability drives shift in consumer priorities: WARC
MUMBAI: WARC has unveiled The Marketer's Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and reshape ...
65% of marketers expect business conditions to improve next year: WARC Marketer’s Toolkit 2025
Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, ...
71% of marketers have ambitions to deliver creative excellence, yet only 37% believe their business has the right capabilities: WARC
Mumba: WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US ad industry's trade ...
Companies risk losing 6.7% of their total revenues in consumer spend each year because of sub-standard customer experiences: WARC-Meta Study
Developing personalized two-way interactions with customers is crucial for brands, offering a significant advantage as customer journeys grow more complex. ...
95 pc marketers expect to be impacted by economic recession: Report
Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the ...
97% of marketers believe pandemic-induced consumer behaviours are here to stay and will impact 2022 strategies: WARC
As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has today ...
